Desmond Kuek

“At a time when businesses face growing scrutiny over their responsibility to society, the debate between profit and purpose is often framed as a zero-sum choice. In Maximum Purpose, Maximum Profit, Rajeev Peshawaria challenges that assumption head on. Drawing on rigorous research and real-world examples, he shows how organizations create enduring value by solving meaningful problems – and how profitability is strengthened, not sacrificed, in the process. Anchored in a philosophy of leadership as stewardship, this book offers a powerful blueprint for building companies that are resilient, relevant, and capable of helping both business and society thrive.”